Techno Aesthetic design
Category
Travel bag
Time
4 weeks
Process
**Original wheel are not shown due to IPR Registration
Safar
Abstract
Dyson always focus on technology aspects of products,
brand come up with bag which indicated the air quality index
of surroundings , so , we gave new approach of brand by
working on aesthetic of suitcase with emerging technology.
To understand
usable
of product
To understand
user body muscle
involment
Intent
To come up with aesthetic approach for suitcase design by
brand dyson with emerging technology for business class
users to travel for a one day trip.
To understand
user needs in
product
To understand
functionality
of product
To provide and , Portable and Compact and Smart product for travelling
Brand Attributes
Key insight
Developing products that is more
effective than the existing ones
Technology comes
ahead of Design
Using colours which speaks
innovation and sophistication
Values design aesthetics,
functionality, and luxury
Mood board
Professional
Lively
Compact
Geometric
Futuristic
Market Research
Ideations
Concept
Concept
Concept
Concept
